Promotion for “Thriller 40” began today with a Flash mob in Times Square. The public were treated to a full routine by dancers in amazing zombie costume and outfits performing to “Thriller.” John Branca from the Michael Jackson Estate was also there and posed with the dancers for photos afterwards.

Before that, took place the cast of smash hit Broadway show “MJ Musical” rang the Nasdaq opening bell, something Michael himself did 21 years ago. On the massive LED screens on the Nasdaq building, a promotion for the “Thriller 40” album was projected.